*Associated Press/AP Online
DALLAS – Does “The Sims” video game accurately depict human psychology? Does a train simulator like “Railroad Tycoon” broach some basic engineering ideas? A group of educators, developers and game publishers believe they might. The consortium, calling itself The Education Arcade, is launching a “games for learning” seal of approval to help consumers identify titles that teach more than hand-eye coordination.
The labels are to be announced Monday to kick off the Electronic Entertainment Expo in Los Angeles and should begin appearing this fall. Members of the consortium include MIT’s Comparative Media Studies program, the University of Wisconsin-Madison School of Education and LeapFrog Enterprises Inc., an educational toy maker.”What we hope is something that looks like the Good Housekeeping seal of approval,” said Alex Chisholm, LeapFrog’s director of content. Beyond labels, the group hopes to persuade game companies to make more educational games. It could be a tough sell, though, in an industry that favors low-risk, high-profit sequels built on established franchises.
“Learning multiplication tables on an Xbox hasn’t exactly happened,” American Technology Research analyst P.J. McNealy said. “People would rather shoot people, punch somebody or throw a football than learn math.”
Top titles often take millions of dollars and years to produce, and putting that amount of effort into an educational game is simply too risky, said Warren Spector, studio director of game company Ion Storm in Austin. “In the same way that documentaries don’t really compete with fiction films, I don’t ever expect to see educational games succeed at the financial level expected of a commercial entertainment game,” Spector said. He said educational games will be harder to find and won’t be as well produced.
So-called “edutainment” titles, which blend fun with learning, account for a sliver of the $10 billion North American video game business. U.S. educational PC software sales have plunged to $191 million last year, from $340 million in 2001, according to The NPD Group, a market research firm.
LeapFrog, long seen as a success story with its line of handheld educational game devices, has stumbled lately, posting first quarter losses of $11.8 million on sales of $72 million. Many edutainment products simply have been squeezed out of store shelves to make room for better-selling shooters and sports titles, said Deborah Forte, president of Scholastic Entertainment in New York. In fact, many companies have gone to great lengths to make educational programs more like recess and less like a final exam. THQ Inc. of Calabasas Hills, Calif., spent several years and millions of dollars converting a realistic Army training program called “Full Spectrum Warrior” into a commercial video game.
When it debuts this summer, players will still learn the intricacies of urban warfare, but only as a side effect of winning, THQ chief executive Brian Farrell said. “We’re in the business of entertaining our consumers,” he said. “That’s a very separate market, I think. They’re two different kinds of experiences and they’ll stay that way for the foreseeable future.” Such sentiment isn’t stopping MIT and Colonial Williamsburg from collaborating on an online role-playing game, “Revolution,” in which players experience the American Revolution in a three-dimensional virtual world. They hope to license it to a game company this summer.
“Games can be both entertaining and educational,” said Henry Jenkins, head of MIT’s Comparative Media Studies program and co-director of The Education Arcade. “The challenge is to get companies to realize there is some good in the ‘L’ word” – for learning. For now, The Education Arcade is tweaking the labeling guidelines. Issues include whether labels should have detailed information about age-appropriateness or simply specify topics the game addresses, like math or reading.
There’s a risk that overlabeling could confuse consumers. Already, game boxes are littered with sales information, hardware requirements and ratings information from the nonprofit Entertainment Software Ratings Board. Similar to those for movies, the software ratings consider violence, language and other factors. Ratings range from “EC” for early childhood to “AO” for risque, adult-only content. The ratings board has advised The Education Arcade and supports “more information for parents in any format,” said its president, Patricia Vance.
Andrew Bub, a stay-at-home father of two who created the video game Web site gamerdad.com, said labels would be nice but only go so far. Rather, he said, parents need to stay involved with their children’s gaming habits. “My belief is you should play games with kids rather than just hysterically assume they’re going to be bad for them,” he said.
Not all parents believe video games need to be educational.Monica Martin, a mother of two in Frisco, Texas, said the time her 6-year-old son, Alex, spends playing “Pokemon Coliseum” is all about having fun. “He goes to school for seven hours. He just wants to go home and play,” Martin said. “I clean houses for a living, and let me tell you, the last thing I want to do when I get home is clean some more.”
A national group of educators, doctors and children’s advocates flung itself in the path of the technology-in-schools bandwagon Tuesday, saying that billions spent on equipping and wiring classrooms is fueled more by parent fears and corporate sales pitches than any real evidence of computers helping children learn. Instead, computers pose hazards to young children such as eyestrain and obesity, while robbing them of the creativity, human relationships and hands-on learning key to their development, according to the report, “Fools Gold: A Critical Look at Computers in Childhood.”
If you do it early, like from the very beginning you must be prepared to recognize a whole flurry of possible learning disablities and strengths. You are going to have to be smart. You are in essence programming the foundation of acadamia into a child’s mind. If you do not have a college degree, decent experience and knowledge in child education, and the ability to learn extremely fast (you are going to have to do some hard work to keep pushing your child to learn) I do not think that home schooling is for you. But if you have these things, you have no problem keeping your child focused and disciplined, and you have the time and will power to home school then perhaps it is for you and your child, especially if the school district you are in is sub-par.
The One Hundred Languages of Children Exhibition Comes to Manchester Manchester children, parents and teachers will get a unique insight into a world renowned approach to early year’s education from this week, as the One Hundred Languages of Children exhibition is launched today.


